SALTA, 阿根廷 -- When the dust-encrusted convoy of 丰田汽车 trucks finally pulled into town after a day of off-roading Dakar Rally-style through dry riverbeds, drivers got an earful.
Stopping at dealerships is part and parcel for their three-and-a-half-month trans-continental cavalcade. And so is hearing from customers about 丰田汽车 products, both the good and bad.
At Autolux SA, the only 丰田汽车 store in this town nestled in the foothills of the Andes, the visiting Japanese motorcade members crowded around as customers imparted their experiences with the popular Hilux pickup sold in emerging markets.
Standing in the Autolux service bay, the 丰田汽车 technicians scrupulously scribbled every word on clipboards and notepads. They barraged the customers with follow-up questions.
For the crew of 丰田汽车 engineers, product planners and sales managers, this trek is the ultimate expression of 丰田汽车 Motor Corp.'s seemingly nebulous quest for "ever-better cars."